VTU, Online BBA Digital Marketing: Course Highlights, Eligibility, Fees, Admission 2025, Syllabus, & Recruiters

Karnataka, Belagavi

Accredited with grade B++ by NAAC

Updated on May 01, 2025

Kirti Mehendiratta

Visvesvaraya Technological University provides an online Bachelor of Business Administration (BBA) in Digital Marketing course for 3 years. It is an undergraduate course for students to provide them with a strong knowledge base in Data Analysis. VTU online BBA in Digital Marketing eligibility is full if students have completed 10+2 from a recognised board with a minimum 50% aggregate marks.

Visvesvaraya Technological University Online has approval from UGC and AICTE. No need to take an entrance exam to get into VTU's online BBA in Digital Marketing. After completing an Online BBA in Digital Marketing, graduates can find jobs as Digital Marketing Managers, Social Media Managers, SEO Experts, Email Marketers, and more. Fresh graduates can earn between INR 3 to 8 LPA.

VTU Online BBA in Digital Marketing: Course Highlights

Given below are the highlights of the VTU Online BBA in Digital Marketing course:

Feature	Details
University	Visvesvaraya Technological University (VTU)
Course Name	Bachelor of Business Administration (BBA) in Digital Marketing
Duration	3 Years
Mode of Learning	Online
Eligibility	10+2 from a recognized board with a minimum of 50% aggregate marks.
Recognition & Accreditation	UGC and AICTE-approved
Career Opportunities	Digital Marketing Manager, Social Media Manager, SEO Expert, Email Marketer

What is Online BBA in Digital Marketing?

Visvesvaraya Technological University's (VTU) Online BBA in Digital Marketing is a three-year undergraduate program designed to blend core business administration principles with specialized digital marketing skills. Because the course is fully online, working professionals and students with other obligations can benefit from its flexibility. Digital entrepreneurship, analytics, content production, social media marketing, SEO, and other subjects are all covered in the program. Students also use case studies and practical projects to apply what they have learned in real-world situations. Upon successful completion, graduates receive a UGC-accredited degree equivalent to a traditional BBA, recognized for further education and employment opportunities .

Why choose VTU Online BBA in Digital Marketing?

Given below are the benefits of choosing an online BBA in Digital Marketing at VTU:

Earn a UGC-entitled degree from a well-known technical university respected across industries.
Learn through an adaptive online platform that provides access to recorded lectures, digital resources, and virtual software.
Study a curriculum to build hands-on skills in digital marketing, statistics, and visualization.
Benefit from industry-relevant learning that prepares you for actual data-driven careers.
Build a strong academic base for further studies or specialized professional paths in analytics.

VTU Online BBA Digital Marketing Eligibility

Given below is the eligibility criteria for Online BBA Digital Marketing:

Candidates should have passed 10+2 from any stream.
Candidates must have passed from a recognized university.

VTU Online BBA in Digital Marketing Admission 2025

Given below is the Online BBA in Digital Marketing admission process at VTU:

Step 1: Check eligibility – 10+2 or equivalent from a recognized board.

Step 2: Register on VTU’s official online portal.

Step 3: Fill out and submit the application form.

Step 4: Upload required documents (mark sheets, ID proof, photo).
Step 5: Pay the application fee online.
Step 6: Wait for document verification and admission confirmation.
Step 7: Get access to the student portal and begin learning.

VTU Online BBA in Digital Marketing Syllabus

Below mentioned is the syllabus for the Online BBA in Digital Marketing at VTU:

Semester 1	Semester 2
Management & Organizational Behaviour Business Economics Fundamentals of Statistics Principles of Marketing Business Communication	Influencer Marketing Affiliate Marketing Neuro Marketing Project Work
Semester 3	Semester 4
Marketing Analytics Financial Management Strategic Management Digital Entrepreneurship Consumer Behaviour in the Digital Era Indian Constitution	Management Information System Integrated Marketing Management Brand Management in the Digital Era Customer Relationship Management Fundamentals of IoT for Business Universal Human Values
Semester 5	Semester 6
Website Design & Development Content Marketing Search Engine Optimization Social Media Marketing Personality Development & Employability Skills	Influencer Marketing Affiliate Marketing Neuro Marketing Project Work

VTU Online BBA in Digital Marketing Fees

Mentioned below is the fee structure for Online BBA in Digital Marketing:

Course	Duration	Fees
BBA in Digital Marketing	3 years	INR 1,01,078

VTU Online BBA in Digital Marketing FAQs

Can the online BBA in digital marketing course be studied while working full-time or studying other courses?

Yes, online learning facilitates learning while retaining a full-time job or engaging in another study. The versatility of the program implies that learners have the option of balancing working life and student responsibilities without added anxiety.

How flexible is the schedule of the Online BBA in digital marketing, and how long is the course?

It is three years and spreads across six semesters. It is a flexible course, and students can learn at their convenience with the aid of online course materials. Flexibility enables the students to work according to their working and personal hours.

Is guidance in any other resource available within the Online BBA?

VTU provides placement training, career guidance, and facilities for visiting job fairs for career and placement development. Additionally, the students are counseled for internships and industrial employment-based opportunities for career advancement.

Is an online BBA in digital marketing from VTU as good as a regular BBA in digital marketing?

Yes, an online BBA in digital marketing from VTU is equivalent to a regular BBA in digital marketing. Online BBA offers more flexibility to the candidates to manage their work-life along with higher education. The Visvesvaraya Technological University online BBA provides the same quality of education and covers essential business management skills.

VTU Online BBA in Digital Marketing: Course Completion Certificate

Given is the course completion certificate that graduates will be provided with post the completion of the VTU Online BBA in Digital Marketing course, which holds the same value as a regular BBA degree: