Updated on May 03, 2025
Kanishk Aggarwal
VTU Online MBA in Digital Marketing:Course Details, Fees, Eligibility and Admissions 2025
Karnataka, Belagavi
Accredited with grade B++ by NAAC
Vishveshwarya Technological University, with its Centre for Distance and Online Education, offers various specialisations for a Master’s in Business Administration. One of the popular specialisations in the current era is Digital Marketing. An MBA in Digital Marketing enables students to pursue high-demand career opportunities, including Social Media Manager, Media Specialist, and more.
The VTU is one of the first universities to offer an MBA course with a specialisation in Digital Marketing as a purely online program. Students can now attend the course from the comfort of their own homes without missing any crucial lessons.
The course duration is 2 years and is offered as a full-time program to students. The average VTU MBA fee for Indian students is INR 60,000 per year.
The MBA admissions are open to students who have completed their Bachelor’s degree or equivalent from a recognised university.
VTU Online MBA in Digital Marketing Highlights
Mentioned below are the course highlights for the Online MBA at VTU:
Details | Particulars |
Course Name | MBA in Digital Marketing |
Full-Form | Master’s in Business Administration |
Level of Study | PG |
Duration | 2 Years |
Eligibility Criteria | Bachelors degree or equivalent from any recognised university, with a minimum 50% aggregate (40% for students of reserved categories of Karnataka State) |
Entrance Exams | At present, there is no entrance exam required to take admission into online MBA programs at VTU. |
Job Roles |
|
Average Salary |
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The MBA in Digital Marketing is one of the popular courses in the era of social media dominance. The programs provide holistic learning to students about different business modules, marketing fundamentals, search engine optimisation, and social media management. The online MBA program at VTU enables students to gain practical knowledge of the course, not just focusing on the theoretical aspects. The program duration is 2 years, and students have reported getting a salary hike of up to 50% after graduating with an MBA degree. Some of the top companies recruit MBA graduates in Digital Marketing, which is lucrative for many students in their careers.
Why Choose an Online MBA in Digital Marketing from VTU?
VTU is one of India's leading technical universities. With a legacy of over 24 years, the university is highly ranked for its Centre for Online and Distance Education. The VTU Online Learning Centre provides holistic education to students from diverse backgrounds. The university operates with the motto to impart education beyond distance.
VTU Online MBA in Digital Marketing Admission and Eligibility
The VTU accepts applications from students coming from diverse backgrounds. For the Online MBA course in Digital Marketing, students are required to have a Bachelor's degree or its equivalent from any recognised university. The minimum aggregate in a Bachelor's degree is 50%. For reserved category students of Karnataka state, the minimum aggregate required is 40%.
The admission process to apply for the VTU Online MBA is given below:
Step 1: Online Application - Students must apply through the university's official portal.
Step 2: Free Counselling: The university provides free counselling to students to guide them about the course and program requirements
Step 3: Admission: The students are required to complete the admission process by submitting all the necessary documents
Step 4: Online Fee Payment: Students are required to pay the semester fee through the online portal.
Step 5: Online Enrollment - Students can enrol online to start their studies.
Who Should Opt for the VTU Online MBA in Digital Marketing?
An MBA in Digital Marketing can be pursued if you are interested in subjects like marketing, social media management, and search engine optimisation (SEO) management. The MBA degree provides a career boost to students seeking job opportunities in these subject areas. Digital Marketing is also fruitful for young entrepreneurs looking to promote their business and ideas.
VTU Online MBA in Digital Marketing Syllabus and Duration
An MBA in Digital Marketing is a 2-year postgraduate degree program provided by Vishveshvaraya Technological University. The course is offered as a full-time online course. The course module is evenly divided into 4 semesters. To evaluate a student's progress, the university has adopted a credit-based system. The 4 semesters are evenly divided, each including 20 credits, making a total of 80 credits for the MBA degree. The student is required to obtain at least 50% of the total marks in the individual credit subject to pass the course. In addition to marks, a student is required to maintain a minimum attendance of 75% to appear for the exams.
The course syllabus for every semester is given in the table below:
| Semesters | Subjects |
|---|---|
| Semester 1 | Principles of Management Marketing Management Fundamentals of Digital Marketing Google Marketing Platform and Web Analytics Digital Entrepreneurship |
| Semester 2 | Human Resource Management SEO and Marketing Financial Management Business Research Methods Digital Brand Strategy |
| Semester 3 | Employability and professional skills Consumer Neuroscience Universal human Values Elective 1 Elective 2 Elective 3 |
| Semester 4 | E-Commerce Marketing Artificial Intelligence in Digital Marketing Elective 4 Project Work |
Fees and Scholarships at VTU MBA in Digital Marketing
VTU is among the leading online learning universities. The Centre of Distance and Online Education at VTU provides various programs with multiple specialisations to students. According to the university's official notification, the course fees for all MBA programs are the same for Indian Students. The detailed fee structure for the MBA course in Digital Marketing is given in the table below:
| Particulars | Fees for First Year | Fees for Second Year |
|---|---|---|
| Registration Fees | INR 450 | - |
| Application Fees | INR 300 | - |
| Convocation Fees | INR 1500 | - |
| Academic Fees | INR 57,750 | INR 57,750 |
| Exam Fees | INR 1500 | INR 1500 |
| Marks Card Fees | INR 750 | INR 750 |
The university does not offer any EMI or scholarships for fee payment. However, students from reserved categories may be eligible for some government-funded applications.
Exam Pattern for VTU MBA in Digital Marketing
The VTU Centre for Distance and Online Education follows a standard evaluation procedure for assessments of students' learning. The entire program is divided into four semesters, spanning two years. In each semester, a student must appear and qualify for the Continuous Internal Evaluation (CIE) and the Semester End Evaluation (SEE). To be eligible for further semesters, a student needs to obtain a minimum of 50% of the total marks in the CIE evaluation and a minimum of 50% of the total marks in the SEE Evaluation.
The whole idea of such rigorous evaluation is to test the student’s comprehensive knowledge and practical application of the learning.
Top Recruiters for VTU Online MBA in Digital Marketing
VTU MBA graduates are recruited by some of the world's top companies. According to some student reviews, students report getting a 50% salary hike after graduating with an MBA in Digital Marketing from VTU. Some of the top companies that recruit VTU graduates with an MBA in Distance Learning are given below:
- Accenture
- Amazon
- Axis Bank
- Dabur, Mahindra, Reliance
After graduating with an MBA in Digital Marketing from VTU, students can earn between INR 2.5 LPA and 6 LPA. With experience and job titles of Manager, the students can earn in a range of INR 5.4 - 17 LPA
VTU Online MBA in Digital Marketing Course Completion Certifications
The VTU is one of India's leading technological universities. The university has a 24-year legacy of educating students in technical fields. The university is UGC and NAAC-accredited. After graduation, the students are awarded a course completion certificate as given below:
Visvesvaraya Technological University Online Approved By
AICTE
UGC
VTU Online MBA FAQs
Ques.What are the VTU Online fees for the MBA in Digital Marketing?
The VTU is one of the leading institutions for MBA studies. According to the Economic Times award in the category for best online university, VTU is awarded a bronze medal. The average Online MBA fees in Digital Marketing for Indian students is INR 60,000 per year. For the first year, students are also required to pay a fee of INR 2,250 for registration and application.
Ques.How much can I earn after graduating from VTU with an Online MBA in Digital Marketing?
Digital Marketing is one of the popular courses among students looking to expand their careers in the marketing arena. With the dominance of Social Media, recruiters are actively looking for candidates with relevant education and experience. According to some sources, students with an entry-level job in digital marketing can earn between INR 2.5 LPA and 6 LPA. With experience and job titles like Manager, students can earn a range of INR 5.4 - 17 LPA.
Ques.What are the eligibility requirements for the VTU online MBA in Digital Marketing?
Ans.To pursue an Online MBA in Digital Marketing from VTU, a student needs to fulfil the eligibility criteria. Students are required to have a Bachelor’s degree or its equivalent from a recognised university with a minimum of 50% of total marks awarded. For reserved category students of Karnataka State, the minimum marks required are 40% of the total marks awarded. The VTU Centre for Distance and Online Learning does not require an entrance exam to qualify for online MBA programs.
Ques.What are the various job roles for which I can be hired after completing an online MBA in Digital Marketing from VTU?
Ans.MBA graduates from VTU are recruited by some of the world's top-ranked companies. Some of the job roles for which companies hire MBA graduates in digital marketing include Digital Marketing Manager, Relationship Manager, SEO Manager, and Social Media Manager.
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