The MBA Marketing Management syllabus is a four-semester course that teaches the basic concepts of marketing and business strategy. Some of the subjects that students will start with are Principles of Marketing, Consumer Behavior, Managerial Economics, and Research Methodology. It focuses on learning the market phenomena, customer behavior, and such marketing components as product, price, place, and promotion.
Advanced subjects such as Brand Management, Sales and Distribution Management, Advertising and Promotion, Retail Marketing, and Digital Marketing are addressed in the syllabus in the end semesters. Market Research, Marketing Analytics, and Strategic Marketing subjects prepare students to inspect market information and come up with effective marketing techniques. The curriculum includes practical exposure to projects, case studies and also internships.
International Marketing, Supply Chain Management, Integrated Marketing Communication and Marketing Ethics are some of the advanced modules. The detailed syllabus equips students to take a variety of advertising positions and engage in the real world with analytical and strategic capabilities in dynamic business conditions.
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MBA in Marketing Management Semester-Wise Syllabus 2025
The MBA in Marketing Management syllabus includes core subjects such as Principles of Management, Business Environment, Marketing Management, Consumer Behaviour, etc. The program at Guru Nanak Dev University, Amritsar also covers specialized topics like Brand Management, Digital and Social Media Marketing, Retail Management, and Strategic Marketing, blending theoretical knowledge with practical seminars and projects.
MBA in Marketing Management Syllabus For Private Institute
The MBA in Marketing Management syllabus includes core subjects such as marketing strategies, consumer behavior, and brand management at MIT Art, Design and Technology University, Pune Maharashtra.
MBA in Marketing Management Exam Pattern
Below is the exam and fee pattern for MBA in Marketing Management at Guru Nanak Dev University, Amritsar. This pattern is commonly followed in most Indian universities and business schools:
- The end-semester written exam (3 hours duration), is marked out of 70 to 80 marks per paper, and is offered with 20-30% internal assessment through assignments, presentations, quizzes, and attendance marks.
- Question papers will have a combination of essay type questions, case studies, scenario analysis, short notes and objective type questions which will encompass the syllabus in total.
- Course fees are highly variable, ranging between INR 50,000 to 3,00,000 in government or public universities to INR 6,00,000 and above in private and premium institutes with online courses being cheaper.
FAQs
Is Brand Management part of the MBA in Marketing Management syllabus?
Yes, the curriculum consists of major themes such as developing and managing brand equity, positioning, brand identity, brand extension decisions and brand performance measurement.
What are the soft skills that the MBA in Marketing Management curriculum focuses on?
This is accomplished through business communication modules, seminars, and group assignments, as well as modules over communication, leadership, negotiation, teamwork, presentation, and thinking strategically
Does the MBA in Marketing Management syllabus consist of International or Global Marketing?
The syllabus in most of the recent MBA Marketing curricula includes topics such as global marketing, international business plans, cross-cultural marketing, and global brand management.
What kind of industry exposure do students receive from the MBA in Marketing Management syllabus?
The students take part in industry tours, guest lectures by industrial marketing people, workshops, and live marketing by doing live marketing during the MBA in Marketing Management program.
Are there any modules in the MBA in Marketing Management curriculum to study Innovation or Entrepreneurship?
Yes, it may include syllabus on entrepreneurship development and development of new product and marketing innovation as well, so that they can enhance entrepreneurial thinking.
What does the MBA in Marketing Management curriculum cover about retail and service marketing?
The topics covered in MBA in Marketing Management curriculum are Retail Marketing and Services Marketing that center on retailing formats, store and category management and services marketing.
What are the quantitative skills in the MBA in Marketing Management curriculum?
The quantitative modules consist of Business Statistics, Operations Research, Marketing Analytics and the application of data in decision-making in the MBA Marketing Management curriculum.
Are there legal and ethical issues on marketing studied by the students in the MBA Marketing Management syllabus?
Indeed, the legal systems in business, business ethics, and the ethical matter in marketing and advertising are generally part of the MBA Marketing Management syllabus.
