A BBA Communications Management is a three-year undergraduate full-time course offered across different government and private colleges in India, focusing on the principles of the insurance sector and management of the insurance business. The students eligible to pursue the course of BBA Communications Management must have completed their 10+2 from a recognised board with a minimum of 50% in aggregate subjects, including English. The student must also appear for entrance examinations like CUET UG, etc., and participate in further counselling.
Various colleges that offer the course of BBA Communications Management include Flame University, SCMC Pune, and IILM University, where the total course fee ranges from INR 12.30- 34.35 Lakh. These colleges focus on an in-depth understanding of the curriculum, which includes subjects like Media and Culture, Principles of Management, Event Management, Economics, Digital Environment, Account Planning, Management Accounts, and Strategic Management.
Graduates of the BBA Communications Management usually get employed in roles that include Public Relations Manager, Corporate Communications Specialist, Marketing Communications Manager, Social Media Manager, Radio Jockey, and Fashion Journalist. Various companies that employ graduates from BBA Communications Management include Ogilvy & Mather, Leo Burnett, JWT, Google, Amazon, Coca‑Cola, TCS, Infosys, ICICI, Corporate brands, advertising agencies, PR firms, Media houses, Publications, studios, etc. where the annual salary packages range from INR 2.5- 18 LPA.
Table of Contents
- BBA Communications Management Key Highlights
- What is a BBA Communications Management?
- Why Study a BBA Communications Management?
- Who should study the BBA Communications Management course?
- BBA Communications Management Eligibility Criteria
- BBA Communications Management Entrance Exams 2025
- BBA Communications Management Colleges in India
- BBA Communications Management Admission Process 2025
- BBA Communications Management Syllabus
- BBA Communications Management Job Opportunities in India
- BBA Communications Management FAQs
BBA Communications Management Key Highlights
The BBA Communications Management is a three-year undergraduate course offered across different government and private colleges in India. The details for the subjects, entrance examination, course fees, top colleges, and job profiles are mentioned in the table below:
What is a BBA Communications Management?
A BBA Communications Management is a three-year undergraduate full-time course from the commerce stream offered across many government and private colleges in India. The course intermixes the principles of business with those of communications management, useful in fields that involve public relations, communications, advertising, and media. As a full-time course, it focuses on the fundamentals of business, combining the knowledge of commerce with digital communication, PR, and creative skills, all of which are considered crucial in business.
During this course, the students learn essential skills like communication, persuasion, strategic thinking, problem solving, data analysis, interpersonal skills, and public speaking, etc. During the entire course curriculum, students are taught subjects like Digital Environment, Account Planning, Management Accounts, Strategic Management, Media Law Ethics, Principles of Management, Event Management, and Economics etc., which help in strengthening the knowledge base and conceptual understanding of the field.
Why Study a BBA Communications Management?
The BBA Communications Management is becoming an in-demand course, and hence, it is offered in different colleges and universities in India. The reasons to opt for a BBA Communications Management are given below:
- High demand- The field of business administration is highly relevant in today’s time, and that is why choosing this course can prove to be highly beneficial, as it strengthens the skills and offers many opportunities in the communications management field.
- Diverse career opportunities- The field of BBA Communications Management is associated with various career opportunities, which include Public Relations Manager, Corporate Communications Specialist, Marketing Communications Manager, Social Media Manager, Radio Jockey, Fashion / Photo Journalist, paving the way for financial security.
- A blend of business with communications- The course of BBA Communications Management offers the best of both worlds, combining the knowledge and expertise of both corporate business and the creative sector, utilizing communications, etc.
- Improves soft skills- The course of BBA Communications Management emphasizes interpersonal skills, thus improving soft skills, which include communication, public speaking, negotiation, etc., which are crucial for working and engaging in any business field.
Who should study the BBA Communications Management course?
Reasons, which include individuals who might be a good choice for pursuing a BBA Communications Management in different colleges in India, are mentioned below:
- Students with creativity- Students with creative minds, who enjoy storytelling, campaigns, etc., which could even be useful in business, should opt for a BBA Communications Management course.
- Students with strong communication skills- Students with strong interpersonal skills and an advantage in communication will highly benefit from a BBA in Communications Management. Students who know how to communicate professionally with businessmen and know how to apply their communication skills in person should choose this course.
- Students wanting to explore entrepreneurship opportunities- Students who want to explore entrepreneurship opportunities and wish to launch their business, and branding firms should opt for a BBA in Communications Management.
BBA Communications Management Eligibility Criteria
To secure a seat in the top colleges and institutes in India for the BBA Communications Management course, a student must meet the following eligibility criteria to be selected for further application and the admission process. The detailed eligibility criteria are mentioned below:
- The student must have completed 10+2 from a recognised board with a minimum of 50% or more in aggregate subjects.
- For this course, no specific subject combination is required to be mandatory as such, except for having studied English as a compulsory language.
- The student is also required to appear for entrance examinations like CUET UG, SET, FEAT, and further counselling.
- Students belonging to SC/ST/OBC/PwD categories are given relaxation in different government-affiliated and private universities.
- In many universities and institutions, personal interviews are also conducted along with essay writing to further shortlist the candidates.
BBA Communications Management Entrance Exams 2025
To secure a seat in the top colleges and universities in the country for the BBA Communications Management course, the student has to appear for different entrance examinations. Some top entrance examinations have been listed in the table below:
BBA Communications Management Colleges in India
A BBA Communications Management is a highly chosen field by several students. Hence, it is offered by several colleges and universities across India. Colleges offering this course are listed in the table below:
BBA Communications Management Admission Process 2025
To secure a seat in the top colleges of BBA Communications Management in India, the student must follow a few steps first. Initially, the student must meet the eligibility criteria of the course and then have to appear for the entrance examinations. The detailed procedure for securing a seat in SCMC Pune is given below:
Step 1- The students have to first choose several entrance exams that they want to appear for, which may include the Symbiosis Entrance Test (SET), etc.
Step 2- The students must fill in their personal and academic details on the application form. Once they have filled in the details, they must proceed with uploading all the relevant documents.
Step 3- Proceed with the payment of the application fee.
Step 4- The students have to check the dates on the official website of the entrance examination to appear for the examination on the specified date.
Step 5- After the students have appeared for the examination, they must check the website again for their results. Once the results are announced, they must download the scorecard and save it for future reference.
Step 6- Qualified candidates are mandatorily required to appear for the personal interview round, which will be held online.
Step 7- Upon final selection, the selected students will be informed by the college via Email.
Step 8- The students will be required to confirm their admission to the respective college by paying the admission fee.
Documents Required
- 10th and 12th grade mark sheet
- Identity proof such as an Aadhar card, PAN Card
- An entrance exam scorecard
- Recent passport-sized photographs
- Category certificate, if applicable
- Bank details
- MIgration certificate
BBA Communications Management Syllabus
A BBA Communications Management is a three-year full-time course that draws on different subjects and concepts. The subjects taught during the entire course are mentioned below:
BBA Communications Management Job Opportunities in India
Multiple job opportunities and careers are associated with a BBA Communications Management in India, as mentioned below in the table:
BBA Communications Management FAQs
Ques. What are some practical skills that the students learn while pursuing the course of BBA Communications Management?
Ans. While pursuing the course of BBA Communications Management, students can learn a set of diverse skills, like content creation, public speaking, communication, interpersonal skills, storytelling, persuasion, and event management. All of these skills are crucial in dealing with the needs of both corporate and creative sectors.
Ques. Is the degree of BBA Communications Management helpful in both corporate and creative sectors?
Ans. Yes. The field of BBA Communications Management opens several opportunities in different areas, which typically range from corporate to creative pursuits. Students can work in corporate sectors in areas like brand and corporate communication, marketing, etc, and creative sectors like advertising, public relations, media, etc.
Ques. What internships can someone pursue while pursuing the course of BBA Communications Management?
Ans. While pursuing the course of BBA Communications Management, students can opt for several internships in areas like PR agencies, social media marketing, news and media houses, advertising agencies, marketing, etc., which can help them add to their skill set.
Ques. After graduating with a BBA Communications Management degree, can someone opt for higher studies in the same field?
Ans. Yes. The course of BBA Communications Management serves as a strong foundation for students as it equips them with the knowledge base and skills that are considered essential in the same field. Hence, it is a good option to choose to pursue higher studies after completing a BBA in Communications Management. The students can opt for an MBA in Marketing, media management, communication, advertising, etc.