PhD Marketing is a research-intensive doctoral program with a duration of 3-6 years. The minimum duration to complete a PhD Marketing program is 3 years; however, it can be extended up to 6 years. PhD Marketing focuses on consumer behaviour, digital marketing strategies, branding, and market research methodologies.
Aspirants with a postgraduate degree in marketing or a relevant field are eligible for PhD Marketing admission. Most universities accept UGC NET or CSIR-UGC NET exam scores for PhD Marketing admission. However, IIM Udaipur conducted its entrance test IIM RAT for PhD admission.
PhD Marketing scholars have diverse job opportunities in academics, research institutions or consulting firms. During the PhD program, candidates gain hands-on research experience that enables them to contribute significantly towards marketing strategies, and consumer insights. Working as a professor, the PhD History scholar can earn an average salary of INR 20 LPA, depending on the experience.
- PhD in Marketing Management Course Highlights
- What is PhD in Marketing Management?
- Why Study PhD in Marketing Management?
- PhD in Marketing Management Admission Process
- PhD in Marketing Management Eligibility
- PhD in Marketing Management Entrance Exam Criteria
- PhD in Marketing Management Entrance Exam
- PhD in Marketing Management Syllabus
- Top Colleges in India for PhD in Marketing Management
- PhD in Marketing Management Jobs
- PhD in Marketing Management Future Scopes
- PhD in Marketing Management FAQ
PhD in Marketing Management Course Highlights
PhD Marketing course details are mentioned below:
| Category | Details |
|---|---|
| Course Name | PhD in Marketing Management |
| Duration | 3-6 years |
| Eligibility | Master’s degree in Marketing or related fields from a recognized university. |
| Admission Process | Entrance Exam/Merit-based followed by Personal Interview. |
| Entrance Exams | CSIR-UGC NET, UGC NET, GATE, etc. |
| Average Course Fee | INR 30,000 - INR 1,00,000 |
| Career Prospects | Marketing Professor, Market Research Analyst, Brand Manager, Digital Marketing Head, Consultant, etc. |
| Average Package (0-5 years experience) | INR 3 LPA - INR 6.4 LPA |
| Top Institutions to Work At | IIMs, IITs, LPU, Ashoka University, etc. |
What is PhD in Marketing Management?
PhD Marketing is a doctoral program that provides in-depth knowledge about market trends, digital marketing, consumer behaviour, and branding strategies. The PhD Marketing program is designed in such a way that helps the candidates learn new perspectives regarding customer engagement.
Candidates with a background in marketing or management are eligible to apply for the doctoral program in marketing. With the advancement of digital marketing tools, PhD Marketing holders have the opportunity for long-term growth in their careers. Further, a PhD Marketing holder can earn up to INR 20 LPA depending on the job role and experience.
Why Study PhD in Marketing Management?
PhD Marketing is a prestigious qualification for individuals having an interest in market research and consumer behaviour. This PhD Program is curated in such a way that candidates learn analytical and research skills to analyze market trends and marketing innovations.
A candidate with a PhD degree in marketing can contribute more to the field by publishing research papers or developing marketing models. Further, scholars with PhD in marketing can collaborate with research firms to enhance consumer insights and business strategies.
PhD in Marketing Management Admission Process
PhD Marketing admission process is online for most of the universities. Candidates meeting the eligibility criteria can fill out the online application through the official website. However, the PhD Marketing admission process at IIM Bangalore is mentioned below:
- Visit the official website of IIMB.
- Fill out the application form and submit.
- Shortlisting of candidates.
- Appear for the PhD entrance exam.
- Shortlisted candidates must appear for the technical interview.
- The final candidates list will be announced on the official website.
PhD in Marketing Management Eligibility
PhD Marketing eligibility criteria can vary for different institutions. Candidates with a postgraduate degree are eligible for the PhD program. The eligibility criteria for PhD Marketing at K J Somaiya Institute of Management (KJSIM) are mentioned below:
- Candidates must have a Master's degree or equivalent professional degree from a recognized university.
- A minimum of 55% marks in aggregate.
- Candidates awaiting their final results are also eligible to apply.
PhD in Marketing Management Entrance Exam Criteria
Aspirants interested in pursuing PhD in Marketing must check the below-mentioned criteria:
- Candidates must qualify for the SVU PhD Entrance Examination.
- Candidates are exempted, if they meet the following criteria:
- Candidates must have valid scores in NET-JRF, JEST, or holding a JRF Fellowship with CSIR/ ICAR/ UGC/ DBT/ ICMR.
- Candidates having a valid GMAT score of 350 (minimum) for the past 2 years.
- Candidates with 5 years of research/ teaching experience with published research in SCOPUS/Web of Science journals, government grants or patents.
PhD in Marketing Management Entrance Exam
Admission to PhD Marketing is based on an entrance exam like UGC NET, CSIR-UGC NET, GATE, etc. More test details are mentioned below:
| Exams | Registration | Exam Dates |
|---|---|---|
| UGC NET 2025 | March 2025 | June 2025 |
| CSIR-UGC NET 2025 | May 2025 | July 2025 |
| GATE 2025 | - | Feb 1, 2, 15 & 16, 2025 |
| IIM RAT 2025 | Feb 10, 2025 | April 1st to 7th, 2025 |
| JEST 2025 | Ongoing | April 6, 2025 |
| IIMB Test 2025 | Jan 24, 2025 | February 02, 2025 |
PhD in Marketing Management Syllabus
The curriculum for the PhD in Marketing is almost similar for the majority of the college. However, the syllabus of the PhD Marketing offered by the Nirma University is mentioned below:
| Core Subjects | Details |
|---|---|
| Marketing Models | Focuses on quantitative models used in marketing literature. |
| Marketing Theory | Covers foundational theories in marketing. |
| Theories in Consumer Behaviour | Explores psychological aspects of consumer behaviour. |
| Advances in Retail Management | Studies modern retail management practices. |
| Research Methodology | Teaches methods for designing and conducting research. |
| Statistics | Provides statistical techniques for data analysis. |
| Elective Subjects | Details |
|---|---|
| Brand and Product Management | Covers strategies for managing brands and products. |
| Supply Chain Management | Examines the management of supply chains. |
| Marketing and Public Policy | Discusses the intersection of marketing and public policy. |
Top Colleges in India for PhD in Marketing Management
Aspirants looking for admission to PhD Marketing can check out the top colleges listed below:
| NIRF Ranking | College Name | Location | Course Fee (per annum) |
|---|---|---|---|
| 2 (Management) | IIM Bangalore | Bangalore | INR 42,000 (stipend) |
| 22 (Management) | IIM Udaipur | Udaipur | INR 50,000 (stipend) |
| 101-150 (University) | Nirma University | Ahmedabad | INR 40,000 |
| - | GITAM | Hyderabad | INR 30,000 |
| 1 (Overall) | IIT Madras | Chennai | INR 41,000 |
| - | Shailesh J. Mehta School of Management | Mumbai | INR 80,200 |
| 101-150 (University) | Parul University | Greater Noida | INR 1,00,000 |
PhD in Marketing Management Jobs
PhD Marketing professionals can explore several job opportunities. Individuals with PhD in Marketing are highly valued in the job market as they have strong analytical and research skills. The average package of some of the job roles is mentioned below:
| Job Role | Average Salary (per annum) | Years of Experience | Job Description |
|---|---|---|---|
| Marketing Manager | INR 3,02,000 | 5-10 years | Plans and executes marketing campaigns and monitors market trends. |
| Brand Manager | INR 8,00,000 - INR 15,00,000 | 5-10 years | Oversees brand development, positioning, and marketing strategies. |
| Market Research Analyst | INR 4,00,000 - INR 8,00,000 | 2-5 years | Analyzes market trends, conducts research, and provides insights for marketing strategies. |
| Marketing Communications Leader | INR 6,00,000 - INR 12,00,000 | 5-10 years | Develops and implements communication strategies across different marketing channels. |
| Assistant Professor (Marketing) | INR 6,49,458 | 0-5 years | Teaches marketing courses, conducts research, and participates in academic activities. |
| Marketing Executive | INR 3,00,000 - INR 6,00,000 | 0-5 years | Assists in marketing campaigns, manages social media, and supports marketing teams. |
| New Product Manager | INR 8,00,000 - INR 15,00,000 | 5-10 years | Develops strategies for launching new products and managing their lifecycle. |
| International Marketing Manager | INR 10,00,000 - INR 20,00,000 | 5-10 years | Oversees marketing strategies for international markets. |
PhD in Marketing Management Future Scopes
After completing a PhD in Marketing, candidates can explore various career options such as faculty/ professors at private and government institutes/universities. Apart from these some other options are listed below:
- The individuals can write books or research papers on marketing trends.
- Individuals can work as consultants in marketing research firms.
- Candidates also have the opportunity to work in the corporate world, study consumer behaviour or create brand strategies.
PhD in Marketing Management FAQ
What financial aid is available at IIM for the PhD Marketing program?
IIM offers a monthly stipend for five years to the students enrolled in the PhD marketing program. Candidates are exempted from tuition fees at IIM. However, several grants are available for the students.
Is it worth getting a PhD in Marketing?
PhD Marketing is an advanced degree which is highly valuable for candidates interested in marketing. The PhD program provides in-depth knowledge about market trends and consumer behaviour. However, for candidates interested in research-oriented jobs, a PhD in Marketing is worth it.
Why is PhD so difficult?
A PhD degree seems difficult as it requires dedication and critical thinking ability. A PhD candidate is required to submit an original research report that requires collection of data, analysis of the trend, etc. This process is time-consuming and thus PhD seems difficult.
Can I pursue a PhD in Marketing from the UK?
Yes. Candidates interested in pursuing PhD marketing from the UK. Several universities in the United Kingdom offer PhD programs to Indian students. Some of the universities are the University of Birmingham, University of Hull, University of Kent, Lancaster University and many more.
