A Master of Marketing Management or MMM degree helps students to gain knowledge about strategic marketing, understanding consumer behaviour, and conducting market research. The eligibility criteria for doing a Master of Marketing Management are to have a bachelor’s degree from a recognised university with 45-50% aggregate marks. In addition to this, candidates also need to qualify for national/state/university-level entrance exams to get admission into the course.
The average course fee for a Master of Marketing Management course in India ranges between INR 13,00,000-24,00,000. Some of the reputed institutes in India offering the MMM course are ICFAI Business School, SP Jain Institute of Management, Institute of Management Technology, Narsee Monjee Institute of Management Studies, and others.
MMM graduates can work as Marketing Executive, Sales & Marketing Manager, Digital Marketing Manager, Marketing Manager, Brand Manager and various other roles related to marketing management. They can earn an average salary of INR 3-6 LPA as freshers, and experienced professionals can earn between INR 8-15 LPA, depending on their job roles.
- Master of Marketing Management Course Highlights
- What is the Master of Marketing Management?
- Why Study Master of Marketing Management?
- Master of Marketing Management Eligibility Criteria
- Master of Marketing Management Admission Process 2025
- Master of Marketing Management Entrance Exams
- Colleges in India for Master of Marketing Management
- Master of Marketing Management Syllabus
- Master of Marketing Management Jobs and Salary
- Master of Marketing Management FAQs
Master of Marketing Management Course Highlights
The table below shows the highlights of the Master of Marketing Management course:
Category | Details |
Course Name | Master of Marketing Management [MMM] |
Level of Study | Postgraduation/Master’s |
Duration | 2-years |
Eligibility Criteria | Bachelor’s degree from a recognised university with 45-50% aggregate marks
Qualify in national, state, or university-level entrance exams as per applicability |
Entrance Exams | CAT, MAT, XAT, CMAT, CUET PG, SNAP |
Admission Process | Entrance-Based/Merit-Based |
Course Fee | INR 13,00,000-24,00,000 |
Colleges/Universities | ICFAI Business School, SP Jain Institute of Management, Institute of Management Technology, KJ Somaiya Institute of Management Studies, Narsee Monjee Institute of Management Studies, etc |
Job Roles | Marketing Executive, Sales & Marketing Manager, Digital Marketing Manager, Marketing Manager, Brand Manager |
Average Salary | INR 3-6 LPA (Freshers)
INR 8-15 LPA (Experienced) |
What is the Master of Marketing Management?
A Master of Management in Marketing (MMM) is a postgraduate course to help students develop advanced skills and knowledge in marketing practice, from strategic marketing to sales management, market research, brand management, digital marketing, and consumer behavior. It largely prepares graduates for leadership and managerial roles in marketing, such as designing and implementing effective marketing strategies in a dynamic business scenario.
Why Study Master of Marketing Management?
A few reasons to study a Master's degree in Marketing Management are listed below:
- Prepares skills that directly boost earning potential and advancement opportunities for a rewarding career.
- The MMM course teaches marketing skills critical to understanding the analytics and making strategic decisions.
- The Marketing master's program provides knowledge of areas like digital marketing, brand management, and market research.
- Improves communication and business skills required for leadership.
- The Management and Marketing Master's program prepares graduates for careers in marketing, media planning, and corporate communications.
Master of Marketing Management Eligibility Criteria
The eligibility criteria for doing a Master of Marketing Management are as follows:
- Candidates must hold a graduation degree in any field from an accredited university, achieving at least 50% marks for the General category and 45% for those in the reserved category.
- A valid score in entrance examinations such as CAT, MAT, CMAT, CUET PG, and others, as applicable.
- Additionally, some institutions conduct their entrance exams, like SNAP or XAT.
Master of Marketing Management Admission Process 2025
The admission process for the Master of Marketing Management course is mentioned below:
- Visit the official website of the desired college.
- Next, fill out the application form with relevant details like Name, DOB, Address, etc
- Upload all the necessary documents.
- Candidates who have appeared for the entrance test, like CAT, MAT, XAT, etc, will be called for an Interview.
- Shortlisted candidates will be notified through email.
- Next, the shortlisted candidates must pay the admission fee to secure their seats.
Master of Marketing Management Entrance Exams
The entrance exams for doing Master of Marketing Management course are given below:
Entrance Exams | Date of Registration (Tentative) | Exam Schedule (Tentative) | Registration Fees |
CAT 2025 | August 2025 | November 30 2025 | INR 1,250 (SC/ST/PWD)
INR 2,500 (others) |
MAT 2025 | May 25, 2025 (PBT)
June 2, 2025 (CBT) | May 31, 2025 (PBT)
June 8, 2025 (CBT) | INR 2,100 |
IBSAT 2025 | December 22, 2025 | December 27 - 28, 2025 | INR 1800 |
CMAT 2026 | December 2025 | Jan 2026 | INR 2,500 (M)
INR 1,250 (F) |
XAT 2026 | November 30, 2025 | January 4, 2026 | INR 2,200 |
CUET-PG 2026 | February 2026 | March 2026 | INR 1400 (Gen)
INR 1200 (OBC/EWS)
INR 1100 (SC/ST/TG)
INR 1000 (PwD) |
Colleges in India for Master of Marketing Management
Some of the renowned institutions in India offering a Master of Marketing Management are listed below:
Institute | Total Course Fee |
ICFAI Business School, Hyderabad | INR 13,00,000 |
SP Jain Institute of Management, Mumbai | INR 22,50,000 |
Institute of Management Technology, Ghaziabad | INR 20,80,000 |
KJ Somaiya Institute of Management Studies, Mumbai | INR 15,00,000 |
Narsee Monjee Institute of Management Studies, Mumbai | INR 21,00,000 |
Vinod Gupta School of Management, Kharagpur | INR 13,00,000 |
Symbiosis Institute of Business Management, Bengaluru | INR 24,00,000 |
Xavier Institute of Business Management, Bangalore | INR 13,00,000 |
Master of Marketing Management Syllabus
The syllabus for the MMM course varies as per institutions depending on the course curricula followed by them. However, the core courses remain the same in all. For reference, the semester-wise syllabus for the Management Marketing Master's followed in all institutions is given below:
Semester 1 | Semester 2 |
Principles & Practices of Management | Services Marketing |
Principles of Marketing | Retail Marketing |
Fundamentals of Management Accounting | Sales Management & Personal Selling |
Managerial Economics | Distribution Management & Logistics |
Research Methodology | Market Research |
Consumer Behaviour | Relationship Marketing |
Business Communication | Indian Economic Environment |
Fundamentals of Information Technology | Field Work + SPSS |
Semester 3 | Semester 4 |
International Marketing | Brand Management |
Laws related to Marketing | Strategic Marketing |
Financial Services Marketing | Export Documentation & Forex Management |
Marketing Communication | Direct Marketing |
Retail Operations Management | Industrial Marketing |
Project Work | Rural & Agricultural Marketing |
Foreign Language | Entrepreneurship Development & Project Management |
Virtual Marketing | Foreign Language |
Master of Marketing Management Jobs and Salary
Some of the jobs available on job portals like Indeed and Naukri.com for professionals of MMM are given below:
Job Title | Recruiters | Average Salary |
Marketing Executive | VisaPro Services Pvt. Ltd./Royal Global University | INR 3-6 LPA |
Sales & Marketing Manager | Dyna Energy Solutions LLP/Supernova Engineers Ltd | INR 5-10 LPA |
Digital Marketing Manager | Maruti Suzuki India Ltd/Nvizion Solutions Pvt. Ltd. | INR 6-12 LPA |
Marketing Manager | ICT Tubes Private Limited/Dr Kochar's Pharmaceuticals/BMN Alloy Steel Private | INR 8-15 LPA |
Brand Manager | Medhavi Skills University/BCG | INR 8-15 LPA |
Master of Marketing Management FAQs
What practical projects does the Master of Marketing Management program involve?
The Master of Marketing Management usually has action projects, business games, and case studies that will allow students to apply marketing theories to actual business scenarios and build practical skills.
Is this a creative or data-driven learning environment in the Master of Marketing Management program?
Yes, this includes creative concept development and data-driven programmatic initiatives such as digital marketing analytics to ensure students will learn to balance innovation with measurable outcomes.
Does the master's program in marketing management open doors for entrepreneurship?
Most Master's in Marketing Management programs have some modules or elective courses under the entrepreneurship, business model innovation, and in certain cases, startup launch opportunities, allowing students to create new business ideas within a marketing context.
What is a capstone project, and what is its significance in the Master's program in Marketing Management?
A capstone project in a Master's program on Marketing Management permits students to develop and justify a comprehensive marketing plan or strategy for a real or simulated Business as an exercise to consolidate learning.
