MBA in Event Management is a 2-year course that integrates basic skills in business administration with specialisation in event planning, management, and marketing skills. The MBA Event Management syllabus is composed of key topics such as Principles of Event Management, Event Planning, Event Marketing Campaigns, Event Risk Management, and Event Production and Logistics. It also includes core MBA courses like Marketing Management, Organizational Behaviour, Financial Accounting, and Human Resource Management.
The program focuses on the theoretical knowledge and practical skills of the students via an internship in the biggest event management agencies. Other important areas the course focuses on are topics about budgeting and costing of events, public relations, event law, and cross-cultural management.
Advanced electives and modules may address such areas as Corporate Event Management, Social Events, Digital Event Management, and Event Technology. The projects are evaluated through project reports, viva voce, semester exam, and regular internals which make the graduates well-equipped to handle active jobs in the events sector.
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MBA in Event Management Semester-Wise Syllabus 2025
The MBA in Event Management syllabus includes specialized subjects such as Principles of Management, Event Planning, Event Production Process, Marketing Management for Events, and Event Hospitality & Catering.
Given below is the MBA Event Management Syllabus followed at Gujarat University for your reference.
MBA in Event Management For Private Institute
The MBA in Event Management syllabus consists of core topics such as event planning, event logistics, marketing management, and public relations. The program is based on theoretical concepts with hands-on training for organizing corporate, social, and entertainment events at the Indian Institute of Event Management Research (IIEMR).
MBA in Event Management Exam Pattern
The following is the MBA in Event Management exam pattern, which is widely used by major universities and institutes in India, as of 2025.
- Internal assessment comprises a significant part, and regular feedback is provided through multiple project work, workshops led by industry experts, and practice modules to ensure ongoing and continuous personal growth.
- Assignments, live projects, case studies, and attendance equally receive marks throughout the semester, which will then be added to the final grade.
- The last semester involves presenting a dissertation or major project applicable to event operations, management, or innovation, together with a viva voce or panel presentation.
- The exams are dynamic, driven by scenario/case-based questions, analytical essays, financial/event planning problem-solving, short writing on concepts, and subjective MCQs.
- Assessment does not only focus on the textbook knowledge, but also on their preparedness to work as event managers, analytical thinkers, leaders, and effective communicators in the industry.
FAQs
What are the topics of foundational event management in the syllabus that students will learn after MBA in Event Management?
The Principles of Event Management, Event Planning & Design, and Event Production & Logistics and Event Hospitality and Catering are dealt with at the beginning of the program.
What is the approach to event marketing in the MBA in Event Management curriculum?
Events Marketing Campaigns, Digital Marketing of Events, Branding Strategies, Sponsorship and Fundraising are also at the forefront of the syllabus with real or simulated practical tasks on marketing of events.
Does the MBA in Event Management course have modules in risk management and law?
Yes, there are standard modules like Event Risk Management, Legal Aspects of Event Management, Event Safety & Security and Event Laws & Licenses to assist students to know how to be in compliance and reduce risks.
How is the role of public relations incorporated in the MBA in Event Management syllabus?
PR, media and managerial communication have been combined as a way of equipping students on how to deal with brand image management and media relations as well as crisis communication.
Are there lessons on budgeting and costing of events in the MBA in Event Management syllabus?
Absolutely yes, the curriculum contains the Budgeting & Costing of Events, in which students get to know how to plan, administer, and rationalize financial systems of numerous categories of events.
Is there event logistics or operations training in the MBA in Event Management course syllabus?
Yes, Event Operations Management, Logistics & Supply Chain of Events and Event Resource Management are fundamental modules and all the points of event production and logistics.
Does the MBA in Event Management course syllabus have entrepreneurship in event management?
There are various programs containing modules about Entrepreneurship in the Events Industry teaching the students how to start and run their event management business.
What role does the MBA in Event Management curriculum play in career readiness?
The MBA Event Management curriculum ensures that graduates are prepared to perform a wide range of functions in the event planning, production, marketing, logistics, or entrepreneurship fields through its combination of management principles, event-based expertise, a heavy dose of tech, research, and industry integration.
